Menu
Dr. Alistair Mokoena is the Country Director for Google South Africa. He is a qualified Chartered Marketer with 25 years corporate experience. He was previously a Brand Manager at Unilever, Senior Brand Manager at Tiger Brands, Marketing Manager SABMiller, Marketing Director at Mondelez and Absa bank respectively.
In addition to marketing leadership roles, Dr Mokoena was previously Managing Director of FCB Advertising Agency and Group Chief Executive Officer of Ogilvy South Africa, where he presided over Ogilvy’s record-setting award wins. He has received many industry awards over the years including the Global Brands’ Best Advertising and Marketing Leader in South Africa in 2019.
Dr Mokoena previously served on a number of marketing and advertising industry bodies in the following capacities: Deputy Chairman of the Association for Communication and Advertising, Chairman of the Integrated Advertising Bureau, member of the Advertising Regulatory Board’s Final Appeal Committee, founding member of the Johannesburg Business School’s International Advisory Board, and member of the University of Johannesburg’s Institute for Intelligent Systems’ Advisory Board. He currently serves on the Advisory Board of the North West University Business School.
Dr Mokoena is an Extraordinary Professor of Practice at the North-West University Business School, an external examiner for Botho University in Botswana, a postgraduate supervisor at Vega School and a Council member at the University of Johannesburg. He has published articles in academic journals, contributed book chapters, reviewed several books and delivered papers at international academic conferences.
He coaches young professionals, mentors SMMEs and is a regular guest speaker at international business schools and at industry events. He is passionate about social justice and equal opportunity for all.
His academic qualifications include BCom, LLB, Management Development Programme (MDP), Executive Development Programme (EDP), MBA and PhD in Business Administration.
The IDC takes your privacy and the protection of your personal information very seriously and is committed to complying to all privacy regulations. We therefore acknowledge and commit that personal information collected will not, under any circumstances, be processed for purposes prohibited by POPIA and/or the principles contained in the POPIA and that the processing of your Personal Information will be done fairly taking into account the purpose, adequacy, relevance and excessive nature.
